Duracell: Trust Your Power

Duracell's newest video from their "Trust Your Power" series tells the story of Derrick Coleman, the very first legally deaf offensive player in NFL history. Growing up, Coleman found an ability to excel on the field by wearing hearing aids and learning to lip read, not to mention a huge amount of inner strength.

While some connections in advertising are a stretch, Coleman is the living embodiment of Duracell’s tagline, “Trust the Power Within.”