Rethinking the Boarding Pass

Peter Smart's recent post, "Rethink the Airline Boarding Pass", proposes a comprehensive redesign of this ubiquitous and necessary tool that has historically conveyed timely and important information in an illogical manner:

BP_passbig.png

Take a look at your boarding pass. You want to know where you need to be and how to get there – your boarding pass should quickly and simply communicate your next steps. The problem is, it doesn’t. What you’re looking at is a collection of strangely ordered acronyms, oddly formatted times and numbers and sequences that demand significant attention to decipher.

You’re feeling jet-lagged, you start to feel uncertain and you’re not sure where to head amongst the thousands of other passengers trying to reach their gate. Surely something so crucial should be simpler?

I recently found myself wandering through McCarran International Airport, in search of gate C12. After giving up and checking the display that lists departures, I discovered that I should have been looking for gate E16, so that I could board the flight on which I would sit in seat C12.

Smart's idea cannot be realized soon enough.

(via Daring Fireball)