The stuff weighs in at 67.5% ABV. Jack Daniel's Whiskey, for example, is "only" 45%.
"We thought if it was too strong, people wouldn't like it. But the problem we found is that people said we shouldn't have tried to cover up the intensity ... so this time we thought we'd go full out." There is a warning label on the beer advising drinkers not to consume more than 35ml in one go.
Somehow, this just doesn't feel like the best idea. ◉